Fan Work Is Thirsty Work: This year’s Coke Zero Sugar March Madness campaign revolves around the simple idea that being the best fan can be thirty work – and don’t the best fans deserve the “Best Coke Ever?” On-Campus: Coke Zero Sugar will take over Tampa in big ways that drive ultimate fandom and undeniable thirst. Fans will be refreshed at every corner through street sampling, offering fans unique and shareable opportunities to enjoy a great tasting Coke Zero while proving their fandom. In addition, fans attending the Final Four will be greeted with commemorative celebration 12 oz sleek cans of Coke Zero Sugar for Semi and Final rounds. Fight Song: The new fan-centric 360-degree marketing campaign includes a new TV creative titled, “Fight Song,” which celebrates the essential role fight songs play in making March Madness the greatest tournament of all time and the thirsty work fans put in all tournament-long. Share this event Event Details Start Date Apr 06, 2025 End Date Apr 03, 2025 Apr 06, 2025 Time All Day Location Amalie Arena 401 Channelside Dr, Tampa, FL 33602 Category Free Events Marketing Special Event Sports + Add to Google Calendar + iCal / Outlook export
